CASE STUDY / 01
MOTION DIRECTION + PRODUCTION
A launch film for MarcoAI, the AI assistant inside a social media marketing platform—built to drive feature awareness with a story that feels immediate, human, and clear.
ROLE
CREATIVE DIRECTION + PRODUCTION
STORYBOARD / STYLE FRAMES / 3D + 2D MOTION
The film introduces the tool through a fast, optimistic visual conversation—not a feature dump.
02 / OBJECTIVE
Drive feature awareness without making the AI feel abstract.
The task was to turn a new AI chat product into an easy-to-grasp launch moment. The product team needed a film that made MarcoAI’s utility understandable at a glance while maintaining energy for a social-first audience.
03 / DIRECTION + PRODUCTION
Create a visual system that could move at the speed of the product.
Working closely with the product team, I oversaw the direction and production from first storyboard through final animation. I developed the style frames, then blended tactile 3D moments with graphic 2D motion to show MarcoAI in action and give the launch a confident visual rhythm.