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CASE STUDY / 04

CTV DIRECTION + EDITING

FarmerBoys CTV

FarmerBoys CTV

FarmerBoys CTV

A connected-TV spot for FarmerBoys, directed and edited from creator content produced for the FarmerBoys CGC campaign at Linqia—shaped into a warm, appetite-led brand story.

A connected-TV spot for FarmerBoys, directed and edited from creator content produced for the FarmerBoys CGC campaign at Linqia—shaped into a warm, appetite-led brand story.

A connected-TV spot for FarmerBoys, directed and edited from creator content produced for the FarmerBoys CGC campaign at Linqia—shaped into a warm, appetite-led brand story.

ROLE

DIRECTOR + EDITOR

CREATOR CONTENT / CTV EDIT / STORY / FINISHING

A creator-first campaign re-cut for the connected-TV environment—designed to feel immediate, flavorful, and unmistakably FarmerBoys.

02 / OBJECTIVE

Turn creator-led moments into a CTV story with immediate appetite appeal.

Turn creator-led moments into a CTV story with immediate appetite appeal.

Turn creator-led moments into a CTV story with immediate appetite appeal.

The brief was to carry the energy of the FarmerBoys creator campaign into a larger-screen format. The cut needed to feel at home on TV while preserving the real, craveable character of creator footage.

03 / DIRECTION + EDITING

Build a tight rhythm from the best creator moments.

Build a tight rhythm from the best creator moments.

Build a tight rhythm from the best creator moments.

I directed the story shape and handled the edit, selecting the strongest food, lifestyle, and reaction beats from the campaign. The final CTV piece gives the material a clear arc, a relaxed confidence, and a polished brand finish.